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Monday, 15 April 2019
Attainable Luxury: 3 Reasons to Consider a Pre-Owned Rolex
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Owning a Rolex watch is synonymous with luxury, prestige, having the best of the best. And while some people in the Nashville area may choose to acquire a brand new model, there is a different option - buying a pre-owned Rolex. Purchasing one of these classic timepieces from Brentwood Jewelry offers several advantages. Here are three of the biggest benefits.

1. It makes great financial sense.

When you purchase a pre-owned Rolex, you save money in more than one way.

  • It costs less. Buying a brand new Rolex could put you out anywhere from five thousand to hundreds of thousands of dollars. For many people who would like the status of wearing one of these iconic watches, that price point is simply out of reach. Purchasing a pre-owned Rolex can cost significantly less and may allow you to obtain a more extravagant design rather than an entry-level model.

  • A used watch will depreciate in value much slower than a brand new one. Luxury watches can be compared to cars when considering their depreciation - the moment a new one is purchased, it’s value goes down dramatically. To put it simply, one year after purchase your pre-owned Rolex would be worth roughly the same amount as you paid for it, whereas one year after purchase your brand new Rolex would be worth much less than when you bought it. Many Rolex models are so beautiful and classic that the updates needed from season to season are incremental. By purchasing a pre-owned watch, you can let another owner shoulder the burden of depreciation and still wear a timepiece that doesn’t look old or used.

  • In some cases, it may even gain in value. Like a fine wine, some Rolex watches actually increase in value as time goes by.  Perhaps the model itself is discontinued, making the watch rare, or the watch is designated as a collector’s piece. It’s not uncommon for customers to buy a pre-owned Rolex, wear it for five to ten years, and then sell it again for the roughly the same price or perhaps even a bit more than what they paid for it. Essentially, they end up wearing a luxury designer watch for a decade - for free or for a profit.

2. There is a broader collection of watches available.

If you are looking to buy a brand new watch, you are limited to purchasing one of the current models offered by Rolex. Some limited edition models are only sold for a short time, and other collections are periodically revamped, meaning the specific model you desire may no longer be available. In contrast, there is far greater variation among pre-owned watches that are offered for sale. There are many colors, styles and sizes available in Brentwood Jewelry’s online collection, and you may just find the discontinued model or previous version of a watch that you’ve been looking for.

3. Rolex watches are classic, timeless and made to last.

Rolex watches are made to last. Unlike some mass-produced timepieces that only work well for a few years, each Rolex watch receives hands-on attention and is made of the finest materials in the industry.  Highly trained watchmakers subject each piece to an intense testing and quality assurance process. The watches’ designs are classic and often don’t change much from year to year, so even if you purchase a Rolex that is a decade or two old you can trust that you’ll be getting top-of-the-line technology and craftsmanship.

In addition, when you purchase a pre-owned Rolex from Brentwood Jewelry you can rest easy knowing that our expert watchmakers have meticulously serviced every watch we sell to ensure the highest level of performance. Each timepiece comes with a Two Year Warranty, giving you further peace of mind and protection.

If you live in the Nashville, Brentwood or Franklin TN area and you’ve been dreaming of the day you can buy your own Rolex, you may be closer to achieving that goal than you thought. Contact us today for assistance in selecting or locating your perfect Rolex timepiece, and enjoy the luxury and prestige that come with it.

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Posted on 04/15/2019 11:00 AM by Brentwood Jewelry